For the military, however, it provided a means to control what large audiences would see, to some extent. Independent journalists would be looked upon more suspiciously. In a way, embedded journalists were unwittingly (sometimes knowingly) making a decision to be biased in their reporting, in favor of the Coalition troops. If an embedded journalist was to report unfavorably on coalition forces they were accompanying they would not get any cooperation.
So, in a sense allowing journalists to get closer meant the military had more chance to try and manage the message.
- Embedded journalists allowed the military to maximize imagery while providing minimal insight into the real issues;
- Central Command (where all those military press briefings…
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